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Technical SEO in Digital Marketing Technical SEO focuses less on content and more on strategies to improve the technical framework and structure of the website. It entails improving the website's user experience to attract more visitors and keep them there for longer. It also consists of procedures followed to optimize the website for search engine crawling. It makes it simpler for search engines to explore, understand, and index the website. The algorithms used by search engines are always changing. As a result, technical SEO must change along with it. Some techniques include: 1. Speed of the website: The user can lose interest if the website takes too long to load. 2. The website must be user-friendly on mobile devices so that users can traverse it. 3. Site Structure: Improve the site's URL and sitemap structures.